Mental Outlaw announces launch of 'Based.win' XMR online store
[..] how am I gonna set up a store and not accept Monero? How is anybody going to have a business and not accept Monero? That’s like opening a business in America and saying that you’re not going to accept US Dollars. That’s crazy. (1:30)
The website is probably using monerowp4, the Monero WooCommerce plugin for Wordpress.
Mental Outlaw currently has ~437K subscribers on YouTube.